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FOOD & AGRI-FOOD

Agri-food Technical Sales Representative

Specialist in B2B sales of food products, skilled in negotiation with distributors and restaurateurs.

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At a glance
Key domains
Food & agri-food
Technical skills
Possesses extensive knowledge of food products and the agri-food industry
Skilled in B2B sales techniques and negotiation skills
Understands distribution channels and restaurant supply chains
Soft skills
Exhibits strong communication and interpersonal skills
Adopts a customer-oriented approach
Demonstrates negotiation and persuasion abilities
Automation level
Medium
Difficulty
Stable
Market tension
Moderate
Intl. mobility
Rare

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About

The Agri-food Technical Sales Representative is responsible for promoting and selling food products to business clients, including distributors and restaurant professionals.

This role requires a strong technical understanding of food products combined with commercial skills to negotiate contracts and build long-term client relationships. The representative acts as a bridge between the production teams and the market, ensuring customer needs are met while supporting company sales objectives.

Skills

Technical skills

  • Possesses extensive knowledge of food products and the agri-food industry
  • Skilled in B2B sales techniques and negotiation skills
  • Understands distribution channels and restaurant supply chains
  • Provides expert product technical advising
  • Conducts market analysis and competitor monitoring
  • Experienced in contract management
  • Utilizes CRM and sales reporting tools effectively

Soft skills

  • Exhibits strong communication and interpersonal skills
  • Adopts a customer-oriented approach
  • Demonstrates negotiation and persuasion abilities
  • Shows autonomy and initiative
  • Adaptable to market changes
  • Collaborates effectively within a team
  • Maintains a problem-solving mindset

Tasks

  1. Identify and prospect potential B2B clients in the food industry
  2. Present and promote food products to distributors and restaurateurs
  3. Negotiate sales contracts and terms with clients
  4. Provide technical advice and product information to customers
  5. Monitor market trends and competitor activities
  6. Collaborate with production and marketing teams to align product offerings
  7. Manage client accounts and ensure customer satisfaction
  8. Participate in trade shows and industry events
  9. Prepare sales reports and forecasts
  10. Support after-sales service and resolve client issues
  11. Contribute to the development of sales strategies
  12. Ensure compliance with food safety and quality standards

Work environments

  • Food manufacturing companies specializing in production
  • Food distribution companies focused on logistics
  • Wholesale food suppliers with a wide variety of products
  • Restaurant supply chains offering comprehensive solutions
  • Trade fairs and industry exhibitions for networking

Career paths

Profile sought

Possesses technical expertise in food productsDemonstrates strong commercial acumenExhibits excellent negotiation skillsMaintains a customer focusProactive and autonomous in approach

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