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ADVERTISING & MARKETING
Media Buyer
Negotiate and purchase ad space while allocating marketing budgets to optimize client advertising campaigns across multiple platforms.
25 000 – 60 000 EUR (€)
Average salary / year
Bachelor's degree
Education level
00
Automation level
Medium
Difficulty
Stable
Employability
6-12 months
Market tension
Medium
Intl. mobility
Possible
Automation level
Medium
Difficulty
Stable
Employability
6-12 months
Market tension
Medium
Intl. mobility
Possible
Compensation
GROSS ANNUAL SALARY
Junior
0–2 years of experience
25 000 – 32 000 EUR/ year
Mid-level
3–5 years of experience
32 000 – 45 000 EUR/ year
Senior
5+ years of experience
45 000 – 60 000 EUR/ year
Indicative amounts: they vary by region, employer, skills and experience.
Entering the profession — Belgium
Entry is often through internships or junior media buyer positions.
Candidates with sales or media planning backgrounds can transition with additional training in digital tools and platforms.
Training — Belgium
Typically requires a bachelor's degree in marketing, communication or business.
- Professional certifications in digital advertising platforms are highly valued.
- Practical experience through internships or junior roles is important.
The job market — Belgium
The media buying job market in Belgium is moderately competitive with demand in advertising agencies and digital marketing firms.
- Remote work is possible but not predominant.
- Automation is reducing routine tasks but strategic decision-making remains essential.
All about the job
How to become a Media Buyer?
