ULYDIA
Country
Sector
Search a job
COMMUNICATION

Email Marketing Manager

Craft and execute data-driven email campaigns to boost engagement while ensuring compliance and optimizing key performance indicators.

See the pathways
How to become
In 242 countries
Country pages
See salaries and training: United States →00
At a glance
Key domains
Communication
Technical skills
Proficient in CRM tools for effective campaign management.
Skilled with email marketing platforms to create compelling content.
Experience with analytical tools for data-driven decisions.
Soft skills
Attention to detail ensures high-quality outputs.
Strategic thinking aids in long-term planning.
Problem-solving skills to address challenges effectively.
Automation level
Medium
Difficulty
Moderate
Market tension
Medium
Intl. mobility
Possible

Trend across most countries. Your country's values are in the Salaries, training, job market tab.

Sponsor this career pagePARTNER SPACESponsorthis career pageBecome a sponsor

About

As an Email Marketing Manager in our dynamic corporate environment, you will play a critical role in driving engagement and conversation through data-driven email campaigns.

Your role will focus on optimizing KPIs such as open and click-through rates, ensuring content aligns with compliance standards, and collaborating with the marketing team to enhance brand visibility. You'll leverage tools like CRM and analytics platforms to provide actionable insights for campaign improvements.

Skills

Technical skills

  • Proficient in CRM tools for effective campaign management.
  • Skilled with email marketing platforms to create compelling content.
  • Experience with analytical tools for data-driven decisions.
  • Implement A/B testing for performance enhancement.
  • Knowledge of HTML/CSS for email design improvements.
  • Strong in data analysis to refine marketing strategies.

Soft skills

  • Attention to detail ensures high-quality outputs.
  • Strategic thinking aids in long-term planning.
  • Problem-solving skills to address challenges effectively.
  • Interpersonal communication fosters team collaboration.
  • Time management to meet deadlines efficiently.

Tasks

  1. Develop and execute tailored email marketing campaigns using CRM tools.
  2. Analyze performance metrics like open rates to optimize future campaigns.
  3. Collaborate with the design and content teams to ensure brand consistency.
  4. Implement A/B testing strategies to enhance email effectiveness.
  5. Monitor compliance with GDPR and other regulatory requirements.
  6. Report campaign performance to stakeholders using analytics software.
  7. Drive subscriber growth by optimizing sign-up workflows.
  8. Coordinate with the sales team for lead generation initiatives.
  9. Manage email database effectively to maintain list health.
  10. Ensure all email communications adhere to brand guidelines.

Work environments

  • Corporate marketing department with a focus on strategic initiatives.
  • Collaborative team setting that encourages innovation.
  • Fast-paced work environment demanding quick adaptability.
  • Cross-functional projects that foster interdisciplinary cooperation.
  • Remote and in-office work options for flexible scheduling.
  • Regular interaction with stakeholders to align goals.

Career paths

Profile sought

Possesses an analytical mindset to interpret data effectively.Collaborative spirit that enhances team dynamics.Detail-oriented approach ensuring accuracy in campaigns.A creative thinker who brings innovative ideas to the table.Results-driven focus with a commitment to achieving targets.

FAQ

Jobs in the same sector

Social media strategist
520
Social media strategist
Communication

Develop targeted content strategies based on audience analysis to drive engagement and strengthen brand presence across social media platforms.

Digital Content Manager
450
Digital Content Manager
Communication

Responsible for planning, creating, managing, and distributing digital content across online platforms to enhance brand presence and engagement.

Information and Internal Communication Manager
500
Information and Internal Communication Manager
Communication

Develop and implement communication strategies to ensure consistent messaging and effective information flow across the organization.

Global Communications Manager
580
Global Communications Manager
Communication

Develop and implement strategic communication initiatives to shape brand narratives and enhance global outreach across diverse markets.

International Communications Manager
480
International Communications Manager
Communication

Develop strategic communication initiatives to connect with international stakeholders and enhance global brand recognition across multiple platforms.

Communication Assistant
300
Communication Assistant
Communication

Craft and implement effective communication strategies while collaborating with marketing and PR teams to maintain brand consistency.

Sports Press Officer
470
Sports Press Officer
Communication

Manage press releases and media relations to effectively promote sporting events and shape the organization's public image.

Influencer
410
Influencer
Communication

Create and share compelling content to embody brand values and engage targeted audiences across various social media platforms.

This job by country: Australia · Belgium · Canada · Denmark · Ghana · Hong Kong · India · Ireland · Netherlands · New Zealand · Singapore · South Africa · Sweden · United Arab Emirates · United Kingdom · United States ·